Living in an influential swing state, I have been completely inundated by political advertisements this election season (in fact, there is one on right now). It was only upon brainstorming a diatribe and formulating my new theory, a voter apathy threshold (more to follow), that I began to wonder about the history of the ads. Presidential candidates have used political ads since 1952-- check out these websites: The 30 Second Candidate and The Living Room Candidate for a history of the political advertising and a complete collection of ads from presidential campaigns (as if you haven't seen enough political ads already).
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